Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023?
Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust.
“AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle, global vice president of ads marketing at Google, suggested.
Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “Human vs Machine: The Future of B2B Content Marketing” during the BtoB Summit Paris 2023 conference.
“Generative AI won’t replace you — someone who knows how to use gen AI probably will.” — Lee Odden @LeeOdden Click To Tweet
Lee began his presentation explaining how generative AI essentially “makes you more of what you already are,” with poor content simply getting turned into even more sub-par content if that’s what a marketer brings to the AI table, while those who instead present true creativity and imagination to AI tools can expect to be rewarded with even more quality B2B marketing content that is creative and imaginative.
As the team at Think With Google recently looked at as its “big topic,” it’s more a matter of AI plus creativity, and not AI versus creativity.
Without any further ado, let’s jump right in and take a look at more than 100 of the generative AI tools that are available to B2B marketers in 2023.
Visual AI Tools
Adobe Firefly
@Adobe
Creative generative AI engine augmenting Adobe’s Photoshop, Illustrator, Adobe Express, and on the web.
DALL-E2
@OpenAI
DALL-E2 — which bills itself as “your creative copilot,” uses machine learning models to not only create images from natural language descriptions but to alter and re-create existing images.
Meta AI’s Make-A-Video
@MetaAI
Video creation from text prompt system.
Stability AI
@StabilityAI
A variety of open-source AI tools.
Midjourney
@midjourney
Image creation AI integrated with Discord.
CORTEX
@meetcortex
A social media content optimization platform for marketers and agencies to continuously improve post engagement.
CapCut
@capcutapp
ChatGPT plug-in for the creation of video content specifically for social media channels, from TikTok parent firm ByteDance.
Imagen
@GoogleAI
Google text-to-image AI diffusion model tool.
Phenaki
@GoogleAI
Google tool for realistic video generation derived from open-domain textual descriptions.
Writing AI Tools
Jasper.ai
@heyjasperai
Jasper.ai — which bills itself as a top AI content platform for business, offers an array of social media content generation features from image creation to written content.
Jetpack AI Assistant
@jetpack
A WordPress plug-in that brings AI-assistence to the WordPress editor.
Writesonic
@WriteSonic
A collection of AI tools for writing articles, product descriptions, ads, creating article ideas, and more.
Article Forge
@ArticleForge
Another take on AI content generation.
Ink
@INK_4all
AI text creation tools with keyword research, search engine optimization, and image functionality.
WordAI
@WordAi
A suite of AI writing tools, including an application programming interface (API).
Anthropic’s Claude 2
@AnthropicAI
Beta version of AI writing tool with an application programming interface (API).
Acrolinx
@Acrolinx
Built on an advanced linguistic analytics engine, this software platform “reads” content and guides writers to make it better.
Yseop
@yseopAI
Artificial intelligence software writes and explains data in six languages using natural language generation. Yseop Copilot for automating scientific writing, plus enterprise-level automation and custom applications.
Ai-Wordsmith
@heyaiwordsmith
Multi-purpose AI writing assistant.
Writer
@Get_Writer
Enterprise generative AI purpose-built for business teams.
Grammarly
@Grammarly
AI writing and communication assistance going beyond grammar and spelling.
Headlime
@getheadlime
Tools to help write marketing copy faster with AI, with collaboration features.
Smartwriter
@smartwriter_ai
A selection of email-focused AI writing assistance tools.
QuillBot
@TheQuillBot
AI-powered writing assistant offering tools including a paraphraser, summarizer, grammar checker, and citation generator.
Search Engine Optimization (SEO) & Paid Search AI Tools
ContentBot
@tryContentBot
An array of AI writing and SEO-related tools.
Future Forge
AI-powered search engine for finding AI tools
Acquisio Turing
@acquisio
A set of 30 high frequency predictive algorithms working together to ingest search marketing campaign data across platforms. Data such as seasonality, times of day, times of week, location, positioning, ad platform, campaign and others enable the platform to self-learn and make smart bid and budget decisions in real-time.
Acrolinx
@Acrolinx
Built on an advanced linguistic analytics engine, this software platform “reads” content and guides writers to make it better.
Albert
@albertaimktg
An autonomous platform that uses AI: predictive analytics, machine learning, natural language processing and other proprietary algorithms to execute seamlessly across all channels, paid and non-paid, including email, mobile, social, search and display.
Market Brew
@mktbrew
SEO software made by search engineers, with an AI platform for SEO teams.
Surfer SEO
@surfer_seo
SEO-specific content iIntelligence tool, with writing and optimized content in multiple languages.
GrowthBar
@growthmktingpro
AI writing tool for SEO.
Frase.io
@fraseHQ
AI writer and SEO research tools that transform content creation.
Productivity, Social Media Management, & Analytics AI Tools
Salesforce Einstein GPT
@salesforce
AI integration within Salesforce, with a layer of artificial intelligence that delivers predictions and recommendations based on your unique business processes and customer data.
IBM Watson AI / Watsonx
@IBMWatson
Suite of AI tools with open application programming interface (API) functionality.
Adobe Sensei / Sensei GenAI
@Adobe
Generative AI tools integrated into Adobe products.
HubSpot AI Tools
@HubSpot
AI tools including ChatSpot AI-powered, chat-based commands.
Brandwatch
@Brandwatch
AI-powered social suite, consumer intelligence and trend tools.
Visual UGC by Stackla
@NostoSolutions
AI-powered enterprise Commerce Experience Platform to discover, manage and display the most engaging user generated visual content across all marketing touchpoints.
Tableau Augmented Analytics
@tableau
Use AI to interact with data at a contextual level and discover audience insights.
PaveAI
@paveai
Turn Google Analytics data into actionable insights and reports with a data-science AI algorithm.
Lucy
@LucyAssists
AI-powered enterprise search answer engine. Lucy delivers insightful conclusions, refined segmentation analysis, marketing plans, and media strategies.
KYNDI
@kynditech
Generative AI answer engine for enterprises. Explainable AI platform for government, financial services, and healthcare with AI products that analyze massive amounts of data, making organizations and people smarter and faster.
Google Contact Center AI
@googlecloud
Human-like AI-powered contact center experiences, with Virtual agent, powered by Dialogflow CX, agent assist, insights, and more.
FullStory
@fullstory
AI-powered digital experience intelligence platform with proprietary autocapture technology.
Chatfuel
@chatfuel
Using GPT-4 by Open AI to inform customers, answer questions, recommend products and services, and more.
Flick AI Social Media Assistant
@flick_social
AI-powered social media marketing platform.
AI Detection Tools
GPTZero
@TheGPTZero
AI content detection tool with limited free web-based interface.
ZeroGPT
@ZeroGpt
Tools to detect ChatGPT, GPT4, Google BARD and any AI written content, with results supported by a gauge showing the percentage of predicted AI text.
OpenAI Text Classifier
@OpenAI
AI classifier for indicating AI-written text.
AI Presentation Tools
MagicSlides
@_magicslides
AI-powered presentation creation tools with Google Workspace integration.
Data & Spreadsheet AI Tools
Microsoft Excel Labs
@msexcel
Perform AI tasks within Microsoft Excel
Browse AI
@BrowseAI
Gather and analyze data from various web sources using AI.
Influencer Marketing AI Tools
RAD AI
@Radintelai
AI tools for influencer marketing.
Influencity
@influencity
AI-powered influencer marketing platform.
Affable.ai
@affable_ai
End-to-end AI-powered influencer marketing platform.
ABM, E-Commerce, Content Marketing, & Sales AI Tools
Bloomreach
@bloomreach_tm
An open and intelligent platform for businesses to build, extend, personalize, analyze, test and optimize their digital experiences across all channels.
CaliberMind
@calibermind
Connects, unlocks, and activates data to help high-growth B2B SaaS organizations to acquire new buyers, grow revenue, and improve the customer experience.
CONCURED
@concured
Uses AI to analyze people’s behavior towards content at scale in order to prescribe what you should create next to maximize engagement and ROI.
Conversica
@myconversica
AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, multi-channel, two-way conversations.
Crayon
@Crayon
Market and competitive intelligence tools to track, analyze, and act on everything happening outside of the four walls of your business.
Demandbase
@Demandbase
A comprehensive set of ABM solutions driven by artificial intelligence: platform, targeting, engagement, conversion.
Drift
@drift
A conversational marketing and sales platform (chatbot) that connects your business with the best leads in real-time. Like a virtual assistant for your website, Drift lets you turn any conversation into a conversion.
Emarsys, An SAP Company
@Emarsys
Understand each contact as an individual customer and execute highly personalized campaigns at scale with AI solutions.
Fiddler AI Observability platform
@fiddlerlabs
Build trust into AI with Fiddler – the pioneer in AI Observability. Monitor, explain, analyze, and improve your ML models and AI solutions.
Zeta Marketing Platform
@ZetaGlobal
An AI-powered marketing automation platform with data management, messaging, activation tools, and more.
Vestorly
@Vestorly
A content management engine and data analytics tools, Vestorly uses artificial intelligence to build personalized touch points with news, blogs, or your own content.
Smartly
@smartlyio
Social advertising automation and optimization platform with machine learning.
Phrasee
@phrasee
Enterprise marketing solution that uses artificial intelligence to generate brand compliant marketing language on a client-to-client basis.
Persado Motivation AI Platform
@Persado
Generative AI enterprise platform including conversational and on-brand AI-generated language.
People.ai
@ppl_ai
AI-driven account planning application. Automatically capture all sales activity to drive intelligent sales management and marketing insights.
Motiva AI
@MotivaHQ
Creative AI for enterprise marketers, that learns to adapt brand messaging to customers automatically to deliver better engagement at any scale.
MarketMuse
@MarketMuseCo
AI-driven platform for building content strategies that improve ranking potential, plus AI-powered research assistant tools that accelerate content creation and optimization.
Invoca
@invoca
The conversation intelligence AI leader, enabling granular campaign attribution to understand why customers are calling, gaining real-time intelligence about who’s calling and analyzing what’s being said in conversations.
Optimizely
@Optimizely
AI-accelerated digital experience platform (DXP).
Reply.io
@ReplyAppTeam
AI-powered sales automation and engagement platform.
Optimove
@Optimove
AI tools that discover performance-boosting opportunities, helping marketers maximize the impact of efforts.
General AI Systems, Programming APIs, & Development Tools
xAI
@xai
Initiative aimed at using artificial general intelligence to understand the universe.
Llama 2
@MetaAI
Open source array of AI language models with commercial licensing.
Lexalytics, an InMoment Company
@lexalytics
Text analytics APIs offering customizable sentiment analysis, categorization and named entity extraction. Platform leverages machine learning, artificial intelligence and natural language processing to allow enterprises to create custom analytics solutions to address their unique data problems.
Google Vertex AI
@googlecloud
Unified machine learning platform, to build, deploy, and scale machine learning (ML) models faster, with fully managed ML tools for any use case.
Google Vertex AI Workbench
@googlecloud
A development environment for a complete data science workflow, with a Jupyter-based fully managed, scalable, enterprise-ready compute infrastructure with security controls and user management capabilities.
Google AutoML
@googlecloud
AutoML enables developers with limited machine learning expertise to train high-quality models specific to their business needs. Build your own custom machine learning model with minimal effort and machine learning expertise.
Google Natural Language AI
@googlecloud
Work with insights from unstructured text using Google machine learning, including API support.
Google Dialogflow
@googlecloud
Lifelike conversational AI with state-of-the-art virtual agents including omnichannel implementation options.
Google Media Translation
@googlecloud
An API offering real-time audio translation for content and applications.
Google Speech-to-Text
@googlecloud
Convert speech to text with an API powered by Google’s AI research and technology.
Google Text-to-Speech AI
@googlecloud
Convert text into natural-sounding speech via API.
Google Timeseries Insights API
@googlecloud
Tool for large-scale time series forecasting and anomaly detection in real time.
Google Translation AI
@googlecloud
Translation Hub, AutoML Translation, and a Translation API for making content and apps multilingual with fast and dynamic machine translation.
Google Video AI
@googlecloud
AutoML Video Intelligence and Video Intelligence API for enabling powerful content discovery and engaging video experiences.
Google Vision AI
@googlecloud
Vertex AI Vision development environment to create computer vision applications or derive insights from images and videos with pre-trained APIs, AutoML, and custom models.
Google Deep Learning Containers
@googlecloud
Google selection of preconfigured and optimized containers for deep learning environments.
Google Deep Learning VM Image
@googlecloud
Preconfigured virtual machines (VMs) for deep learning applications. Launch compute engine instances pre-installed with TensorFlow, PyTorch, scikit-learn and more.
Google TensorFlow Enterprise
@TensorFlow
Reliability and performance for AI applications with enterprise-grade support and managed services.
Google Cloud Tensor Processing Units (TPUs)
@googlecloud
Cloud TPUs help optimize performance and cost for AI workloads, from training to inference.
Google Document AI
@googlecloud
Tools for structuring document data to store, analyze, search, and use to automate processes.
Google Discovery AI for Retail
@googlecloud
Tools for brands to provide search, browsing and recommendations on their own digital properties, helping to increase conversions and reduce search abandonment.
Zapier
@zapier
Automate workflows by using natural language, automatically format data with a prompt, and more.
Google PaLM API and MakerSuite
@GoogleAI
Tools for using Google’s large-language models to build innovative AI applications.
Algolia
@algolia
API-platform for AI search to predict intent and deliver search results using Algolia NeuralSearch and its understanding of search intent.
Google Bard
@GoogleAI
Experimental conversational AI service for helping generate ideas or learning about new topics.
B2B Marketing Is AI Plus Creativity Instead Of AI Versus Creativity
While far from comprehensive, we hope that this list of 100-plus generative AI tools for B2B marketers will help serve as a starting point as you explore the AI tool landscape, which is growing by leaps and bounds daily.
“Generative AI is a tool. Tools are only as effective as the expertise of the human using them.” — Lee Odden @LeeOdden Click To Tweet
AI and how it can best be used by B2B marketers is an issue we’ve spent considerable time effort to explore here on the TopRank Marketing blog, including the following pieces:
More than ever before, creating award-winning B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why more brands are choosing to work with a top digital marketing agency such as TopRank Marketing. Reach out to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and many others.