Email marketing is a vital tool for increasing engagement and overall blog growth. No serious blogger will tell you that “email is dead” because ESP (email service providers) are coming up with new and creative ways to keep subscription counts high. There was a time that obtaining subscribers became more difficult and much of it had to do with the stigma surrounding email marketing. Spammers found creative ways to obtain email addresses and then started to bombard email accounts with junk. However, the value of a…
Article by John Chow dot Com. Read entire story here.
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