If
you’re a marketing professional, you’re likely already aware of the power of
word-of-mouth publicity. That’s precisely what influencer marketing is on a
larger scale.
When
someone you admire speaks or posts positively about a product, you are more
likely to believe their take on it. That’s why influencer marketing can help
you find leads and drive conversions.
Not
sure how?
In this article, let’s take a look at how you can leverage influencer marketing to boost your conversion rate.
How to Get More Conversions with Influencer Marketing
Getting more leads isn’t tough if you know how to run a successful influencer marketing campaign. If you want to join the influencer marketing bandwagon, here are some tips to get you started.
1. Look for the Right Influencers
The
prerequisite to running a successful influencer marketing campaign is to find
the right influencers for your brand. So, it’s a good idea to invest time in
vetting influencers before you seal any deals.
In
addition to looking for an influencer who aligns with your niche, you need to
find one who can help you reach your campaign goals.
For
instance, if boosting conversions is your foremost objective, you should look
for an influencer with a high engagement rate.
Of
course, finding the right influencers is not easy.
It
can be a long and tiring process. Ideally, you should pick influencers who
believe in the same values as yours.
To make the influencer vetting process easier, you can use influencer marketing platforms like Fourstarzz Media. Using this tool, you can customize your influencer search with filters like category, location, social media location, audience gender, age, etc.
The
best part is that you can also look for influencers based on their brand
affinity, bio description, keywords, and more.
This tool also provides you with detailed
influencer reports that can help you find out more about their audience,
engagement rate, fake follower score, and other important metrics.
If you’re looking specifically for Twitter influencers, Social Animal can help. Based on keywords, you can find Twitter influencers as well as article authors.
2. Educate Your Audience with Influencer Content
The
secret sauce to achieving sales for any business is to have an audience that
understands your product.
That’s
where educational content can help brands reach out to consumers. It is the
responsibility of the brand to highlight how they solve their audience’s pain
points. They need to ensure that their audience is aware of everything that
they have to offer.
However,
just listing facts may not be engaging enough to hold out your audience’s
attention.
Here’s
where influencers come to play.
Most
influencers create content for their audience regularly. They know how to find
the pulse of the audience. And they know how to weave a brand’s story naturally
into their content.
They
know what it takes to get the attention of the audience. Through tutorials,
guides, and fun visual content, influencers can talk about:
- How to use a product
- Why your product is needed
- Why your product is better
than those of your competitors
For instance, Instagram beauty influencer, Carrie, showcased how to use Green Clean to remove her makeup in a vlog.
3. Host Contests and Giveaways
You
have managed to reach out to potential customers and educate them about your
product. Bravo!
But
how do you get them to convert?
You
need to motivate them to make a purchase. One of the best ways to get them to
take action is to provide them with an incentive.
Discount
codes can help you move them further into the sales funnel.
Wondering
how you can incorporate discount codes into your sponsored posts?
Here
is an example of a brand collaborating with influencers to announce discounts
and freebies:
Salon and spa superstore, Beauty Brands, collaborated with Instagram influencer, Ashley White, for a sponsored post. As a part of the promotion, she also included discount codes in her caption.
Similarly,
giveaways and competitions are a stress-free tactic to amplify online sales.
Why?
Let’s
be honest – people love free stuff! If they are getting a freebie, they are
likely to want to engage with your brand.
So,
how do giveaways work?
Influencers
can ask their audiences to follow your brand’s social media handles, tag their
friends on the sponsored post, and even leave a comment.
Along
with boosting conversions, this strategy can help you get more product exposure
and engagement. Also, it’s a great way to grow your Instagram account.
At
the same time, you can also give something back to your fans.
Here’s an example of a giveaway by EMU Australia in collaboration with travel and lifestyle influencer, Alex Grant:
What’s interesting to note is that while most of Alex’s posts have under 100 comments, this one, in particular, has more than 2,100.
4. Get Influencers to Review Your Products
Have
you ever checked restaurant reviews on Yelp or Google before stepping out for a
meal?
If
you have, you’re not alone.
Many
consumers rely on online reviews before they make a purchase.
But
how are reviews related to influencer marketing and your overall social media promotion efforts?
When
reviews come from celebrities and thought leaders, they are likely to have a
more significant impact.
That’s
your cue — influencers!
To
boost your conversions, you can get influencers to review your products.
For instance, YouTuber Benji, aka “The Coffee Concierge” partnered with Home and Above to review its cold brew coffee maker.
Along
with stating why the product is great, the video also discusses the aspects
that are not so good. For example, the influencer also touches upon the fact
that the coffee maker is rather difficult to clean.
Influencers
need to keep their reviews genuine.
When an influencer doesn’t go on raving about just the positives of a product, customers are more likely to trust the review.
5. Feature Influencer Testimonials
Don’t
be shy when it comes to showcasing your influencer collaborations on your
website and social media handles. To maximize your conversions, showcase
endorsements made by influencers prominently.
In
addition to this, ask them for testimonials at the end of a promotional
campaign. This is an excellent strategy to gain your audience’s trust and to
grab their attention.
You
can feature influencer posts and testimonials on your homepage or even create a
separate testimonial page. What’s more, you can also add influencer
testimonials to the promotional emails that you send out.
Take a leaf from Foundr’s homepage. As you can see in the screenshot below, they have featured testimonials from prominent influencers in the startup space. This is a great way to add some social proof and build your brand trust.
Ready to Increase Conversions?
If
you want to boost your conversions, you need to leverage influencer marketing.
It can take your conversion rate to the next level.
To
get started, find the right influencers with whom to collaborate. Trust them to
create engaging content, and watch as your audience falls head over heels for
your product.
Make sure you feature their testimonials prominently on your website and social media channels to get the most out of your influencer marketing strategy.
