The world of marketing is filled with trends that come and
go like that one pet of yours who just can’t decide if they want to be inside
or outside. In other words, marketing is pretty much a revolving door of
trends. The thing is, every now and then a trend comes along with absolutely no
intention of leaving. For example, the mobile trend started by Google’s
mobile-first index a couple of years ago that is now part of most marketing
strategies. When it first came around, many businesses decided it wasn’t for
them. “My users don’t use mobile to reach me,” they said, “so why would I
change things now?” As they soon learned, it’s because Google wanted them to
and was willing to punish them with lower search rankings if they did not.
Well, there’s another marketing trend that we need to talk
about: AI powered digital marketing. Like the mobile revolution, AI in
marketing is here to stay. After all, with the abundance of AI tools for
digital marketing we have at our disposal, we can practically do anything with
it, including AI conversion optimization.
That’s right, thanks to AI and its ability to deliver key insights into customer behavior, as well as actually communicate with customers on their journey to checkout, AI can be used to improve your conversion rate. In fact, global market revenues for AI are expected to grow from $7.4 billion in 2018 to $89.85 billion in 2025. Even more impressive, AI is forecasted to boost profitability by 38{c87e2df4b343d0515d304e127afe4653a549475791ab451641a18e09bd64e760} and generate $14 trillion in additional revenue by 2035.
With 72{c87e2df4b343d0515d304e127afe4653a549475791ab451641a18e09bd64e760} of business leaders saying they believe AI to be a fundamental business advantage in the years to come, you can’t be like those who rejected mobile back in the day; you have to adapt to the changing times and adopt the best AI marketing tools your business can make use of. Thankfully, finding the best AI based conversion rate optimisation tools is exactly what we’re going to do today. Let’s get started!
1. Uberflip
Uberflip
is a popular AI conversion optimization
platform that lets you predict with confidence, personalize at scale, and
convert faster.
As their website states, Uberflip combines the art and science of marketing to engage your visitors with tailor-made experiences that dramatically shorten sales cycles. Delving deeper, Uberflip leverages the power of AI and intent data to predict what your users will respond to best. With this information, you can provide one-to-one customized experiences to all your users so they can find exactly what they’re looking for while you benefit from an increased conversion rate and lowered bounce rate.
2. Node
Node is AI-powered tool made for marketing teams looking to identify the leads that will convert and contribute the most to pipeline growth, sales teams in search of decision-makers at the accounts that will become their best customers, and product development teams that want people and company intelligence embedded within their own applications. The best part? All of these play a big part in your battle to improve your conversion rate.
In essence, Node is an advanced AI system that helps identify which leads are most likely to convert, and which companies are most likely to evolve into high-paying customers. In addition to this, Node also provides intelligent recommendations your company can use within its own internal and customer-facing applications.
3. Shoelace
Shoelace is all about showing the
right ads to the right customers at the right time. As a next-level retargeting
AI-based tool, Shoelace creates memorable experiences that actually build brand
equity and improve your bottom line.
How? By building an emotional connection with your users that’s as authentic as the sales it’ll drive. Whether it’s through a Facebook Ad or an Instagram Story, Shoelace will choose the best format and creative pairing to help you stand out from the crowd.
4. Keatext
A technical explanation of Keatext
is that it’s an AI-powered text analytics platform for feedback interpretation.
For those of us who want it explained in something that makes more sense, Keatext is an AI tool that focuses on customer feedback to improve your offerings and conversion rate. For instance, it will analyze untolds amount of data from various channels like open-survey questions, online reviews, chat logs and social media posts, and then deliver actionable insights you can use to drive business results.
5. Aivo
Like the many AI technology predictions that will dominate in 2019 have shown us, chatbots are incredibly powerful AI-based programs that can be used to improve conversion rates by connecting with your users 24/7, and saying exactly what they need to hear to convert. With this in mind, this and the following tools we’re going to cover today are all AI chatbot platforms you’re going to want on your site and digital properties ASAP.
Leading our chatbot discussion is Aivo, one of the best chatbot platforms that skyrockets customer service APIs and boosts sales with artificial intelligence. For starters, it empowers your customer support by responding in real-time through text or voice. Second, its AgentBot can understand all the rules and nuances of each channel, allowing it to better adapt to them and provide your users with personalized experiences that can lead to conversion after conversion.
6. Botsify
With taglines telling you to “let your bot chat like a human” to “increase sales by 30{c87e2df4b343d0515d304e127afe4653a549475791ab451641a18e09bd64e760} and reduce costs by 80{c87e2df4b343d0515d304e127afe4653a549475791ab451641a18e09bd64e760} using AI,” Botsify is another platform that can pair your website and Facebook Messenger with a chatbot that services your users when you can’t. The best part is that Botsify comes with an easy-to-use drag and drop interface that makes set-up as easy as getting conversions with it will be.
7. Chatfuel
Specific to Facebook Messenger, Chatfuel takes marketing on the social platform to the next level by helping you increase sales, reduce costs and automate support. Like Botsify, Chatfuel has an easy-to-use interface that gives you all the tools you need to create your bot without any coding experience, including setting up conversational rules that use NLP to understand and recognize phrases. And if your bot can’t handle a specific query, a human can take over the conversation so your users are always covered. As an added bonus, almost half of all Messenger chatbots run on Chatfuel.
8. MobileMonkey
MobileMonkey
is a fan favorite Facebook Messenger bot platform that’s used by marketing
influencers like Neil Patel, Mari Smith and Olga Andrienko. At the risk of
sounding like a broken record player, MobileMonkey offers pretty much what the
other chatbot platforms we’ve covered, and includes some bonuses like:
- Chat blasts that send notifications, updates and promos in Facebook Messenger
- Click-to-Messenger Facebook Ads with instant lead capture and follow-up
- Auto-responses to Facebook comments that allow you to run contests, promotions and quizzes with Facebook post autoresponders
- A lot more
Final Thoughts
Artificial intelligence is used in countless industries for countless purposes. In the realm of marketing, it’s used by many marketers to achieve a goal that unites all of them: improving conversion rates. Like we covered today, this is much easier than it sounds because of the abundance of AI conversion optimization tools we can use. Let’s take a second look at some of them:
- Uberflip
- Node
- Shoelace
- Keatext
- Aivo — Chatbot
- Botsify — Chatbot
- Chatfuel — Chatbot
- MobileMonkey — Chatbot
Best of luck!
Originally published May 29, 2019 – Updated January 06, 2023
Mobile reading?
Authors
