Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

Content isn’t King, it’s the Kingdom Taking inventory of the content we’ve produced over the past 10+ years, I realized we’ve collectively written 1.6 million words on this blog. There’s also numerous guides, articles, social messages and emails as well as a book and numerous contributions to industry publications. Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that’s highly specialized for our audience, it’s clear that simply …
Article by Online Marketing Blog – TopRank®. Read entire story here.