Discovery fatigue

By Seth Godin May 1, 2015

When Napster first hit the scene, people listened to as many different songs as they could. It was a feast of music discovery, fueled by access and curiosity. Now, the typical Spotify user listens to music inside a smaller comfort zone. When blogs were fresh and new, we subscribed to them by the hundreds, exploring, learning and seeking more. Over time, many people stopped following the outbound links. When Twitter was new, just about anything seemed worthy …
Article by Seth Godin’s Blog on marketing, tribes and respect. Read entire story here.

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