4 Ways a Lack of Clarity Could Be Killing Your Conversions

Don’t expect your customers to buy anything if they can’t understand what’s for sale. Image source: Terry Robinson. What’s the most important ingredient of a successful landing page? Witty copy? A beautiful design? An oh-so-clickable CTA? It’s clarity — creating a page that allows anyone to quickly determine what your offer is and if it’s right for them. If someone can’t understand what you’re selling, they’re certainly not going to be interested in buying it. Unfortunately, it’s also incredibly easy to mess it up. Creating a clear page requires that you put…
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