How do you convert browsers to buyers? One of the key ideas behind being an Authority Blogger, or “Content Marketing”, is that you put out lots of educational material that ordinarily people would be willing to pay for. How do you turn that free stuff into profit? The thing is, while we KNOW this works, a lot of people get stuck on the HOW. They put out tons and tons of free material and never quite reach the “getting paid” part. I was toying calling this post “Thriving…
Article by Chris Garrett on New Media. Read entire story here.
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