The odds are stacked against you. It’s true. I’m often amazed at how many people decide to try to build small businesses online, despite the odds. Maybe it’s naivete. Maybe it’s egotism. Maybe it’s bravery. Probably it’s a combination of all three. I think you need all three to succeed as an entrepreneur. Here’s how the odds are stacked against you: whatever space or niche or idea you decide to build your thing around, chances are there are hundreds or thousands of (or more) competitors out there already. All these other players create a sea of noise that means your voice simply won’t be heard, even if you have something decent to say. To…
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