The product adoption cycle is one of the most essential things to understand when you seek to launch a product or service, or make any sort of cultural change. Different people sign up for new ideas at different rates. Some farmers, for example, are eager to try a new type of seed or irrigation device. Some farmers will wait years, or a generation, to try the same thing. Some people start the video going viral, some are the very last to see it. What distinguishes these people? It’s worth noting that someone who might be an…
Article by Seth Godin’s Blog on marketing, tribes and respect. Read entire story here.
admin