What can B2B marketers learn from the top presentations that were on tap during Forrester’s recent B2B Summit North America 2023 event?
Forrester’s B2B Summit North America conference — which took place in Austin, Texas as well as online — explored how B2B sales, marketing and product leaders can defy uncertainty with consistent and scalable B2B growth, and featured an array of top industry speakers.
Let’s take a peek at some of the key B2B marketing takeaways from this compelling event, in the form of social messages surrounding the event that have particularly resonated with B2B marketers.
1 — Augmented Reality Without A Headset
#AugmentedReality doesn’t require a headset. Just a mindset.
A walk around the @Bigtincan booth at the @Forrester B2B Summit in Austin, TX, shows what’s possible today, six months or more before #AppleVisionPro arrives in stores. Why wait?@Forrester #forrb2bsummit pic.twitter.com/OvVnLr4j4K
— Joe Zeff (@joezeffdesign) June 7, 2023
2 — Celebrating Women Leaders In B2B Marketing
Favorite moment at #ForrB2BSummit this year was discussing advancement as women leaders in the industry with a brilliant, humble, diverse group from all sorts of careers, companies & backgrounds pic.twitter.com/3N87ykBMFt
— Jarin Chu ?? (@JarinChu) June 7, 2023
3 — Business Buyers & Customer-Obsessed Growth Engines
Growth stalled? Here is Forrester’s advice to ignite growth for B2B firms. My latest story on Forbes CMO Network. Thanks John Arnold and Kristi Fabiszak for your insights! #forrb2bsummit #growthstrategy #genai #b2bmarketing https://t.co/gqBCF6CF6u
— John Ellett (@jellett) June 6, 2023
4 — Galactic Growth Genius & Luna
This is Kim Naramore from @ZelisHealthcare! She was the first person who stopped by our booth yesterday to take a photo with Luna ???
Thanks for being the first one to take us up on the offer to take a photo with Luna!
Luna will be here all day at Booth 818, #ForrB2BSummit! pic.twitter.com/NbqsPOkdQ5
— NetLine (@NetLine_Corp) June 6, 2023
5 — The Four-Plus Dimensions Of Value
Culture, talent, data, change management processes, technology, metrics, language- major things to align to succeed. – Laura Slough #ForrB2Bsummit pic.twitter.com/PpaI0uJlWi
— Sherry Foster (@SherryTechBiz) June 6, 2023
6 — Learning From Early Adopters
We’ve featured insight from several B2B marketing industry speakers from Forrester here on the TopRank Marketing blog over the years, including our CEO Lee Odden’s “Forrester: Most Thought Leadership Isn’t Thoughtful or Leading: We Need to Fix That!,” featuring Lisa Gately, principal analyst at Forrester.
Gately presented during B2B Summit North America 2023, and pointed out how early adopters pushing the boundaries of AI have lessons to help B2B marketers improve their efforts.
Biiiiig ups to @forrester’s Lisa Gately for including @LatelyAI customer @SignifyUSA in her #forrb2bsummit preso yesterday ??? pic.twitter.com/gJLhOROnzt
— Kate Bradley Chernis (@LatelyAIKately) June 7, 2023
7 — B2B Magic From The Blending Of Art & Science
The magic of marketing occurs when the creative aspects of art are combined with the analytical aspects of science, resulting in a powerful and effective marketing strategy.#forrb2bsummit https://t.co/k64KsgXtSJ
— Maurizio Capuzzo (@MaurizioCapuzzo) June 5, 2023
8 — Race To Win & Be Bold
Forrester B2B Customer-Obsessed Growth Engine, be bold, experience growth, live to the fullest and race to win. #ForrB2BSummit pic.twitter.com/m9wO9FG8II
— Dawn Ferrara (@DFerrara_) June 5, 2023
9 — AI Summarization & A Shift In Where B2B Buyers Search For Data
Websites will be gone. Google will be gone. It will just be a prompt line and generative AI summarizing a big pile of data – @gcolony #forrb2bsummit pic.twitter.com/9TZUYVWsVD
— Jarin Chu ?? (@JarinChu) June 5, 2023
10 — That’s A Wrap
Forrester also summed up its B2B Summit North America 2023 event in a series of tweets.
What a week! Thank you to everyone that joined us at #ForrB2BSummit North America. Here’s a recap of just a few of the amazing moments ?? pic.twitter.com/7jlAGFP5FI
— Forrester (@forrester) June 8, 2023
Elevate B2B Marketing With Event Insights
Through its series of events, Forrester and the top speakers it has gathered together have helped raise the bar in B2B marketing.
TopRank Marketing was the first and only B2B marketing agency offering influencer marketing as a top capability in Forrester’s “B2B Marketing Agencies, North America, Q1 2019” report, and since then B2B brands have increasingly embraced the power of influence in B2B.
We hope that the insight we’ve shared here from speakers and attendees at the B2B Summit North America 2023 event will help you in your own efforts to elevate B2B marketing throughout 2023 and beyond.
More than ever before, creating award-winning B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why more brands are choosing to work with a top digital marketing agency such as TopRank Marketing.
Ready to elevate your B2B brand? Connect with our team to learn more today!
About the author
Lane R. Ellis has over 39 years’ experience working with and writing about the Internet. He writes for and manages all of the posts on the award-winning TopRank B2B Marketing Blog. Before joining the team here as Social Media and Content Marketing Manager, Lane spent more than a decade as Lead Editor for the prestigious conference firm Pubcon. When he’s not writing about B2B marketing trends, Lane enjoys distance running (he’s completed 11 marathons including two ultra-marathons so far), genealogical research, cross-country skate skiing, vegetarian cooking, and spending time with his wonderful wife Julie Ahasay and their cats Kukla, Twister, and Arlo in beautiful Duluth, Minnesota.