Imagine, for a moment, that you’re a marketer in the late ’90s. The internet has just started to take off. It’s exciting, it’s terrifying, and you’re not quite sure if you’ll be replaced by a dial-up modem or a dancing baby GIF.
But it’ll definitely be one of those two things.
Fast forward to today, and we’re facing a similar paradigm shift in marketing—only this time, it’s artificial intelligence (AI) that’s causing the existential panic.
The transformative nature of AI in marketing is undeniable. It’s changing the way we create content, the way we target customers, the way we optimize campaigns. But with great power comes great responsibility uncertainty, and many marketers are left wondering if they’re about to become obsolete—replaced by algorithms with a penchant for cat memes and a knack for writing killer email subject lines.
It’s scary. But when we’re scared, we find it’s helpful to talk about it… then record our conversations and release them on the internet.
Enter Unprompted, the new podcast from Unbounce that dives headfirst into the (thrilling, sometimes spooky, and surprisingly… funny?) world of AI marketing. Hosted by our CMO Pete Housley and brought to you by the real, human people at Unbounce, Unprompted is here to help you make sense of this moment of incredible change.
“Another marketing revolution? I’m getting sick of these things.”
Hey, we hear ya.
As AI continues to evolve at breakneck speed, it’s revolutionizing marketing practices we once took for granted. AI copywriting. AI email campaigns. AI social media.
From data-driven insights and personalized customer experiences to AI-generated content and sophisticated ad targeting, it’s safe to say that the marketing landscape will never be the same.
But along with the immense potential AI marketing tools can offer, they also bring a ton of challenges and concerns. For instance, as AI becomes more adept at creating content, how can we ensure that it remains authentic and true to our brand’s voice? How do we strike the right balance between automation and human touch in our marketing efforts? And as AI-powered algorithms become increasingly sophisticated, how can we ensure that ethical considerations are not left by the wayside?
This stuff keeps us up at night.
So, what’s a marketer to do in the face of such change? Well, we could all huddle in a corner and quietly hum “Kumbaya” as the machines take over, or we could do what we do best—adapt, learn, and grow together.
Navigating the new, AI-powered marketing landscape
The AI marketing revolution is happenin’ alright, and there ain’t no stopping it. The key to navigating these unprecedented times lies in embracing the opportunities AI presents while also acknowledging its potential pitfalls.
But why should you care about one more gosh darn marketing podcast? Seriously, as if we haven’t heard enough marketing acronyms we’re just supposed to know. (Lookin’ at you, ROAS.)
The thing is, this isn’t just another marketing podcast. Unprompted not only provides you with the latest insights, trends, and innovations in AI marketing, but it also tackles the big questions: How do we harness AI’s power ethically? What does the future hold for human marketers? And most importantly, can AI write better jokes than us? (We’re not rulin’ it out, but we’re also not goin’ down without a fight.)
Unprompted talks AI: The good, the bad, and the inevitable
Unprompted covers a lot of ground when it comes to AI marketing. From potential benefits to big, spikey pitfalls, here’s a quick overview of what you can expect when you tune in.
How AI is shaping the future (and now) of marketing
You’ll hear about the many benefits of embracing AI in marketing—from boosting creativity and streamlining processes to future-proofing your career. We talk about how AI can augment human creativity by providing us with fresh ideas and inspiration, helping us to think outside the box, and create more engaging, effective content.
We’ll touch on how AI has been able to automate many of the time-consuming tasks that have long plagued marketers, freeing up valuable resources for more strategic initiatives. Or freeing up enough time to, ya know, make a podcast.
Challenges and question marks that are leaving room for doubt
But what about the ethics of it all?
Unprompted delves into the ethical considerations surrounding AI in marketing, fostering thoughtful discussions and debates about the responsible use of it. As marketers, it’s our responsibility to ensure that AI is used in a manner that respects privacy, promotes inclusivity, and maintains trust with our customers. By staying informed and engaging in open conversations about the ethical implications of AI, Unprompted makes you better prepared to make informed decisions about its deployment in your marketing strategies.
How to embrace this new technology in your marketing
In addition to exploring the many benefits and challenges of AI in marketing, Unprompted will also offer a supportive community of fellow marketers who are facing the AI revolution head-on. By sharing our experiences, challenges, and triumphs, we can learn from one another and grow stronger together. So, whether you’re a seasoned pro or a marketing newbie, Unprompted welcomes you with open arms (and possibly a witty AI-generated quip).
Us marketers need to be agile and adaptable in the face of rapid technological advancements. That’s never changed. Embracing AI—and particularly specialized marketing AI—is crucial for staying ahead of the curve in an increasingly automated world. Unprompted gives you a front-row seat to the AI marketing revolution and arm(chair?)s you with the knowledge, insights, and camaraderie you need to thrive.
Unprompted, a podcast for the modern-day (and potentially confused) marketer
Well then, it’s official: The AI marketing revolution is upon us.
We’re seeing AI change our lives daily, and it’s both exciting and nerve-wracking. But by arming ourselves with knowledge, engaging in open discussions about the ethical implications, and finding humor in the face of change, we can ensure that we’re not only surviving but thriving in this new landscape.
With Unprompted, you’ll be well-equipped to navigate the challenges and opportunities that lie ahead, all while enjoying some much-needed comic relief. So, buckle up, and let’s embrace the AI revolution together.
You can listen to Unprompted now on Spotify, Apple, or wherever you get your podcasts.
