Miss Romina Brown is the President of Strategic Solutions International, the only female-led, black-owned category management firm on the planet. At SSI, Romina is supported by a global, diverse team of trained analysts, marketing, research, and technology consultants with a proven track record of making a tremendous impact. Romina has served in various executive marketing and sales positions for well-known brands, including Eastman Kodak, Sara Lee, and L’Oreal USA. In 2004, she formed SSI with experience in both corporate and entrepreneurial environments. Romina provides context, insights, and guidance in developing strategies for diverse industries and levels of business. For more information, go over to SSIConsults.com.
Today, it’s time to discuss using data to boost your brand. With a background in marketing and a strength in analytic numbers, Romina Brown is making waves in multiple industries on using data to grow your brand, and she is here to share some of that information with you today. Listen in for a great conversation.
“It is imperative upon brand owners to understand how they’re performing not only versus their own performance, but versus their competitive set. It is paramount that brands outline what brands and products are in their tight competitive set, and that they monitor the sales and moods of those brands on a consistent basis.” – Romina Brown
Listen to the podcast below:
This week on SmallBizChat Podcast:
- Data every brand should know and have access to.
- Why your sales goal is one of your most important numbers.
- Category growth management.
- Speaking with your audience and connecting with them regularly.
- Monitoring competitors and adjusting accordingly.
- Investing in your business in order to scale.
- Scared money doesn’t make money.
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