CRO conferences are, hands down, one of the best places to learn the most practical optimization tactics and connect with fellow optimizers. And most of these conferences are very well thought-out. With rich sessions, lively panels, and interactive experiences, they help you gain new insights and allow you to reimagine how you approach optimization. Also, the facetime conversion rate optimization events give you with the rest of your CRO tribe is priceless.
So if you’re looking to attend a conversion rate optimization event in 2019, here are your best options.
When: March 27-29, 2019
Where: Austin, TX (USA)
Price: $1799 (Includes full access to the
3-day event (including the parties!), accommodation, transportation, and meals
and snacks.)
With speakers from companies like Microsoft
and Spotify and expert practitioners from top CRO agencies, Peep Laja’s CXL is
the most thorough and value-packed conversion rate optimization conference you
could ever attend.
Packed with sessions on every aspect of CRO right from conducting world-class research and running better A/B tests and experiments to offering more personalized experiences and building a culture of experimentation, this conversion optimization conference is suitable for any company that wants to begin with or improve their CRO process.
NOTE: CXL LIVE 2019 is already done for the year. You can read the highlights here.
When: June 13-15, 2019
Where: Laulasmaa, Estonia
Price: 895.00 € (Includes full access to the
3-day event (including the parties!), accommodation, transportation, and meals
and snacks.)
Co-organized by CXL, this conversion rate
optimization event brings together some of the best-in-class optimizers who share
actionable lessons with their peers.
This conversion optimization event’s USP is:
“You
will learn processes and tactics you can apply on any website you work on, and
increase profits.”
It pretty much shows what you can expect to
learn by attending this growth conference. This year, it will be the 11th time
this CRO conference will be held and will see sessions from 18 experts.
The agenda for this CRO conference isn’t live yet, but you can find details about it here.
TRENDS WATCH: Step into Elite Digital Camp with a current overview of the testing landscape. We got you covered with the A/B Testing in 2020 and beyond expert opinion round-up.
When & Where: June 17-19, 2019 (Las
Vegas), Oct 16-17, 2019 (London), Nov 18-19, 2019 (Berlin)
Price: This CRO conference offers quite a few
optional (paid) content sessions/workshops in addition to the main event. But
here’s the pricing for access to the full 2-day conversion optimization
program:
$1197 – For the Las Vegas conference.
£ 795.00 – This is the super-early bird rate for the London conference.
€ 795,00 – This is the super-early bird rate for the Berlin conference.
The 2-day pass unlocks access to all the
keynotes, networking events, and breakout sessions from the agenda. Plus, the
breakfast, lunch, and cocktail receptions.
Digital Growth Unleashed isn’t 100{c87e2df4b343d0515d304e127afe4653a549475791ab451641a18e09bd64e760} focused on
conversion rate optimization, but conversion rate optimization is its
“core focus.” Along with giving you actionable knowledge about CRO,
this conference will also teach you tons about multiple other digital marketing
channels such as content and email.
If you’re looking to develop your all-round digital
marketing strategy (including CRO, of course), this could be a great growth
conference to attend. Its 2019 agenda isn’t live yet, but last year it had
multiple sessions on key CRO topics.
Here are it’s registration links:
Follow “#DGU19” for updates on this conversion optimization conference.
#4. Conversion Elite Day
When: June 6, 2019
Where: London
Price: GBP £439.90 (Includes full access to
the one-day optimization event.)
This one-day conversion rate optimization
event offers an opportunity for some “deep
CRO learning” from the world’s top optimizers. With experts like Craig
Sullivan, Ton Wesseling, Els Aerts and more giving sessions on CRO topics like
diving deeper into Google Analytics data, validation, user research, etc., this
event will leave you with tons of CRO ideas to implement right away.
Quite a few of the sessions for this CRO event are yet to be announced, but here’s its agenda. And you can register here.
When: September 11-13, 2019
Where: San Francisco
Price: There are multiple pricing tiers for
Opticon. A conference pass costs anywhere between $300 and $650. Additional
training modules, as well as a masterclass option, are also available.
Unlike CXL (where anyone can learn conversion
rate optimization tactics and start applying to their businesses), Optimizely’s
annual conversion rate optimization event — Opticon — speaks to a more mature
CRO audience.
The sessions from the last year — all
jam-packed with awesomeness — reflect
this. You can check out its sessions from the last year on topics like building
a true experimentation organization, setting up the most optimized digital
experience stack, offering advanced personalization and more to get an insight
into what you can expect from this CRO event.
And because Optimizely organizes this CRO
event, you can learn about the latest Optimizely developments and how to make
the most of them here.
The agenda for this conversion rate optimization event isn’t live yet but you can sign up here to get this conference’s details as they’re posted.
When: May 7-9, 2019
Where: Raleigh, NC
Price: $1800
Click Summit — the Premier Experimentation
Event — brings together some of the leading practitioners of experimentation
programs from a great mix of brands.
This conversion rate optimization conference
is unlike any you’ve been to. Here, all the 100 attendees actually connect at an
intimate level and get hands-on and tactical advice from each other. It touches
upon a host of CRO topics such as user research, personalization, mobile
testing, and many more.
This conversion rate optimization conference works on an invite-only basis and the organizer reviews each invite request “based on criteria around experience in experimentation, personalization, and testing.”
When: October 8th, 2019
Where: Stockholm
Conversion Jam, the “WORLD`S BIGGEST Conversion & Growth Event” brings together
growth and CRO experts from leading agencies and companies.
Right now, there are no details about the
speakers or the agenda for this year’s Conversion Jam event. But last year,
there were many interesting sessions on CRO topics like conducting quality
research, building an experimentation engine, and more.
Visit the event
website and subscribe to get the details about this
year’s event as they’re posted.
In addition to the above conversion rate
optimization conferences, you might also want to add to your radar the 3XE Conversion & eCommerce Conference,
but for when it happens next year (as 2019’s event is over already).
And if you understand Dutch, do check out Emerce Conversion in Amsterdam. It
brings together some world-class CRO practitioners who share tons of actionable
CRO wisdom.
Also, check out Evergage’s Personalization Summit. It’s the place to be to learn all things personalization.
Wrapping it up …
If you can’t commit to any of these conversion
rate optimization conferences this year, look for some of the more local
events.
There surely are many CRO hangouts happening
right near you. While these local CRO conferences and meetups don’t happen at
the grand scale like most of the above events, they still remain excellent
networking and learning events to connect with your local CRO tribe and learn
from your fellow optimizers.
To discover (and register for) some of these local conversion rate optimization events in your city, check out Meetup.
P.S If you’re organizing any CRO events, tell us and we’d love to include your event in future roundups.
Originally published May 06, 2019 – Updated July 17, 2024
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