A Simple Formula for Writing Super Clickable Button Copy

Is your call to action button copy clearly spelling out the action you want prospects to take? Image by Laineys Repertoire via Flickr. Successful landing pages tell stories that build in momentum and culminate with a super persuasive call to action. It doesn’t matter how awesome the rest of your landing page is – a poorly-written CTA button can bring all that conversion momentum to a halt. In this episode of the Call to Action podcast, we spoke with John Bonini, Director of Marketing at IMPACT, about the extraordinary results the company achieved from an A/B…
Article by Unbounce. Read entire story here.