People are real, but the crowd disappoints
Seth Godin Every crowd, sooner or later, will let you down. The crowd contains a shoplifter, or a heckler, or…
Read MoreReckless abandon (is neither)
It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring…
Read MoreTo overcome an irrational fear…
replace it with a habit. If you're afraid to write, write a little, every day. Start with an…
Read MoreProduct adoption: different problems for different folks
The product adoption cycle is one of the most essential things to understand when you seek to launch…
Read MoreGood design (and serial numbers)
Bosch puts the serial number for its dishwashers on the side of the door, not the top. Which…
Read MoreI didn’t see it because I wasn’t looking
My friend Alan came over to dinner the other night. Unbeknownst to me, he had a few plastic…
Read MoreThe naked corn paradox
Sometimes, the thing that's done to market something makes it worse. And so, the corn at the local…
Read MoreDiscovery fatigue
When Napster first hit the scene, people listened to as many different songs as they could. It was…
Read MoreOwning vs. renting
You don't own attention or trust or shelf space. You don't even own tomorrow's plans. It's all for…
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