How to Start a War
admin “How to Start a War” is a short story by yours truly. I’ve never shared fiction on this…
Read MoreWill It Impact Convert Experiences?
Microsoft has introduced a new feature on 27th of June 2019 to block tracking scripts in its Chromium-based…
Read MoreHow to Set Yourself Up for Success
The elusive C-suite is a powerful and exciting place to be. It’s a difficult level to reach and…
Read MoreMaster Negotiator William Ury — Proven Strategies and Amazing Stories from Warren Buffett, Nelson Mandela, Kim Jong Un, Hugo Chávez, and More (#721)
Illustration via 99designs “The other side’s dignity may not mean much to you, but it means everything to…
Read MoreWhat You Need to Know about the Latest Bill
Since the passing of the California Consumer Privacy Act (“CCPA”), several states are following in California’s footsteps and…
Read MoreThe ePrivacy Regulation & its Impact: What Has Already Changed?
In 2017, the first draft of the ePrivacy Regulation was created by the European Commission as a part…
Read More[INFOGRAPHIC] 11 Steps to GDPR Compliance (Plus Convert’s Story)
I was not around when the GDPR frenzy peaked. But I have heard stories – hilarious and stressful…
Read MoreThe Brothers Who Live One Life — The Incredible Adventures of David and Daniil Liberman (#689)
Illustration via 99designs “It’s not failure. It’s an attempt. 60 percent, 70 percent of those attempts are going…
Read MoreHow to Be More Human & Increase Site Conversions
Here is the truth about conversion rates: It’s hard to keep leads interested throughout the whole funnel. Leads…
Read MoreePrivacy Regulation & Google Analytics: Do You Need Consent?
Google Analytics is a staple for most optimizers and marketers. The ubiquity of this solution makes it innocuous…
Read MoreHow AI Makes Connections More Human
We all enjoy feeling special and appreciated – whether it is in our relationships and friendships, at our…
Read MoreMass Personalization: An Introduction & 3 Ways to Implement It
Once upon a time leads were thrilled by emails in their inboxes. And emails with their “first name”…
Read MoreSite Speed as a Ranking Factor in 2019: A Quick Guide
As users, we care a lot about speed. In 2006, we expected a website to load in under…
Read MoreAnatomy of an Effective Error Page
The Internet is no different than anything else in life. Mistakes will always happen. Whether it’s because you…
Read MoreHow to Gather Qualitative Data for Conversion Rate Optimization
Qualitative research is one of the most underutilised ways for companies to improve their conversion rates. It’s a…
Read MoreJustin Gary — Taking the Path Less Traveled, The Phenomenon of “Magic: The Gathering,” How Analytical People Can Become “Creative” People, Finding the Third Right Answer, and How to Escape Your Need for Control (#687)
Illustration via 99designs “It can be way worse to win the wrong game than to lose one that…
Read MoreEU Regulation for Handling Non-Personal Data: Impact on Your
You might not use personal data in your business but did you know that you need to follow…
Read More4 Best Practices for a Site Search Experience that Converts
Unless you are an Ecommerce brand, chances are you do not take search bars that seriously. But you…
Read MoreCan You Use Brand Logos on Your Site without Express Consent? Find Out Here.
Brand logos are everywhere. They are on our clothes, in commercials, and even plastered on the sides of…
Read MoreA Quick Look at How CRO Specialists Build Hypothesis
What is a Hypothesis? A proposed solution to a problem, whose validity requires evaluation. Why is a Hypothesis…
Read More7 Experts To Follow for ABM Success
Businesses are waking up to the fact that B2B marketing is broken! It looks at customers as faceless…
Read MoreB2B Mass Personalization – How to Get it Right for Businesses
B2C personalization is everywhere. And to be frank, it is supposedly easier to implement than its B2B counterpart.…
Read MoreDustin Moskovitz, Co-Founder of Asana and Facebook — Energy Management, Coaching for Endurance, No Meeting Wednesdays, Understanding the Real Risks of AI, Embracing Frictionless Work with AI, The Value of Holding Stories Loosely, and More (#686)
Illustration via 99designs “Imagine the world’s greatest project manager that’s integrated into every team, and it knows all…
Read MoreDon’t Miss This Onboarding Optimization Opportunity
Let’s start out by asking you a question. Say you are in an exciting new relationship. What kind…
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