Top 3 Lessons from the Festival Stage
admin I was 22, a year out of college, and finding my footing as a marketing writer. My whole…
Read MoreLinkbait, Flagship Content, and Authority — Chris Garrett
Are Linkbait posts also Cornerstone Content? How do you separate “Authority Content” from “Bookmarkable Content”? What is the…
Read MoreThreads vs Twitter – What Does The Battle Mean for B2B Marketers?
We all remember when Twitter first burst onto the scene 16 years ago. If you are like me,…
Read MoreOvercoming Your Own Constraints — Chris Garrett
Personal constraints are the things that hold you back in your life, your career, and even your relationships.…
Read MoreHow to Write a Compelling Blog Post That Your Audience Will Be Glued to Right to the End — Chris Garrett
How do you write a compelling blog post? Writing compelling content requires being able to recognize a compelling…
Read MoreRising Personalization in B2B & Meta’s New Llama 2 AI
B2B Companies Double Down on PersonalizationB2B decision-makers used an average of 10 distinct interaction channels to evaluate and…
Read MoreWhich to Start? — Chris Garrett
Authority Sites and Niche Sites have taken over the website creation conversation lately. You’ve probably heard about ‘authority…
Read More100+ Generative AI Tools For B2B Marketers
Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative…
Read MorePen Portraits in Marketing: How To Create Customer Profiles and Understand Your Target Audience
Pen portraits are a marketing technique for defining an audience that I believe everyone should get into the…
Read MoreCreativity in B2B Marketing: A Force Multiplier
There’s always been an uneasy truce between creativity and commerce. We accuse financially successful artists of ‘selling out.’…
Read More10 Tips to Make Yourself Understood Every Time
He’s a cuddly teddy bear when you get to know him You want your writing to have an…
Read MoreThreads Get Branded Content Tools & B2B Marketing Spend To Top Pre-Pandemic Rates
LinkedIn is the social platform of choice for B2B marketers worldwide80 percent of B2B marketers and their clients…
Read MoreOvercoming Sales Objections the Easy Way
Overcoming sales objections is an essential part of the sales process, but it seems a topic that people…
Read MoreCreativity’s Rising Role in B2B Marketing
Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the…
Read MoreAuthority Websites vs Niche Websites: Which to Start?
Authority Sites and Niche Sites have taken over the website creation conversation lately. You’ve probably heard about ‘authority…
Read MoreDifferentiating B2B Marketing Mediocrity from Marketing Excellence
We talk a lot about elevating B2B marketing on this blog, but we don’t always provide side by…
Read MoreAI’s Rising Use In B2B & Meta’s Swift Threads Launch
Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies46.5 percent of…
Read MoreHow Content Marketing Propels B2B Brand Growth Today
It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly,…
Read More3 B2B Marketing Lessons from the Independence Day
Happy Independence Day! It’s the middle of summer, which means we’re all feeling a little ready for a…
Read MoreCMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push
CMOs’ Major Resource Allocations to Remain Steady Amid Budget PressuresMarketing technology budgets have held steady from 2022 to…
Read MoreKey B2B Marketing Insights From The 2023 Cannes Creative B2B Lions
As more B2B marketers than ever gathered recently for the Cannes Creative B2B Lions at the Cannes Lions…
Read MoreUnlocking the Power of Memory
Being able to attend LinkedIn’s first B2B Marketing conference, B2Believe was a real privilege and amazing experience. Hearing…
Read More4 B2B Marketing Lessons from Disney’s The Little Mermaid
Inspiration for how to be a better marketer can come from just about anywhere, including under the sea.…
Read MoreThe New Kingdom of Content for B2B Marketing
As we sink into the realm of “do more with less” in B2B Marketing, the shiny sirens of…
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