Local Search Developments From Q2 2024
admin At the outset of today’s column, I referenced the Google leak in passing. If you’d like to hear…
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Read MoreUTM Tagging for Google Business Profile — Whiteboard Friday
But what you need to think about is the fact that consistency is going to be key because…
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Here is an alphabetized starter list I’ve put together of common categories for a variety of places of…
Read MoreHow to Build a Strong Brand Moat With SEO
This specific page is a magnet for over 9,500 monthly visitors through organic search, ranking for more than…
Read More20 SEOs Share Their Key Takeaways From the Google API Leaks
I can assume that if Google algorithms can tell whether an entity is relevant to a topic, they…
Read MoreLocal Brand Loyalty Takeaways From That Time Ace Hardware Was Trending
The Ace Twitter thread began with a profile expressing disbelief that the brand should still be operating if…
Read More4 Surprising SEO Test Results — Whiteboard Friday
The final idea is article Schema. Google has said before that they love structured data. It helps them…
Read MoreHow to Optimize E-commerce Sitemaps with 1M+ Pages — Whiteboard Friday
Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.…
Read MoreCognitive Biases in SEO – Moz
And it is. SEO action tip Use power words in your titles and meta descriptions. Don’t overdo it,…
Read MoreLeverage BigQuery for Advanced Internal Link Analysis
Prerequisites First, you’ll need a CSV containing all your internal links. At the very least, your file should…
Read MoreContent Strategy for Startups + Roadmap
So, to be able to do this, you can actually conduct content audits for your website if you…
Read MoreElevating Women in SEO for a More Inclusive Industry
Know your value It’s essential for women to recognize their worth and advocate for themselves in the workplace.…
Read MoreWhat Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday
So one of them is a lot of SEOs right now, and a lot of website owners are…
Read MoreAI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey
Why do visitors who start on service pages convert into leads? Because they have commercial intent. Every SEO…
Read MoreCombining SEO Data to Make Smarter Marketing Decisions — Whiteboard Friday
So let’s do priority first because this is the big one. Canonicals Firstly, we’re going to take things…
Read Morerite AI Content Optimized for E-E-A-T
While AI can produce content en masse, it often lacks the personal touch and depth that E-E-A-T demands.…
Read MoreWe Lost a Local SEO Client — How We Solved It
We also set up a completely separate practitioner listing that brought in another 80—90 calls a month without…
Read More6 Things SEOs Should Advocate for When Building a Headless Website — Whiteboard Friday
Now, when you’re thinking about going headless, there are a couple of things to know. Well, first off,…
Read MoreWho Should Block AI Bots?
I will make three arguments for leaving your website totally unblocked for AI bots: Present-day traffic acquisition Present-day…
Read MoreTop 4 Skills Marketers Need in the Future
Do you know what good looks like? Building on the example above, a skill set that will become…
Read MoreSuccessful Website Migration: Increase in Keyword Rankings
To achieve the desired outcomes, we implemented a comprehensive migration strategy. Our approach involved the following key steps…
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