Why Email When you think about building your site for the first time, you’re probably also thinking about your Facebook presence. After all, that’s where the people are, right? OK, that makes sense at a superficial level. But there are two problems with emphasizing platforms like Facebook instead of your own site and your own list: Facebook owns Facebook. Building your online presence on someone else’s digital turf which they adjust to please themselves (and not you) is risky. Facebook stinks for engagement. “Stinks” – a bit strong, you say? Well, according to https://www.michaelleander.me/blog/facebook-engagement-rate-benchmark/ a very good engagement rate on …
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