Get Mobile-Friendly by April 21st or Risk Lowering Your Rankings

In February, Google announced that it would start favoring mobile-friendly sites starting on April 21st. Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Contrary to some bloggers’ interpretation of Google’s latest algorithm change, your site will NOT be de-listed if it is not mobile friendly. (Oh yes, all sorts of doom and gloom was unleashed, including coining of the fanciful term “Mobilegeddon“, which I quite liked — enough to use on this post’s main graphic. Google’s John Mueller posted the following on Google+ to allay those fears: It’s great to get people motivated to make their website mobile-friendly, but we’re not going to be removing sites…
Article by Rosalind Gardner’s IM Tips. Read entire story here.