Omnichannel started out as a buzzword, but fast forward to 2019 and it is essential to the growth and stability of most businesses in the market.
Omnichannel is the diversified presence of a
brand across multiple channels of customer interaction and acquisition.
It is quite beautiful. Inbound meeting outbound… online co-existing with offline.
The problem is omnichannel testing is complex.
And you can’t just have a hodgepodge of
marketing strategies without measuring impact and optimizing them for better
conversions.
While most businesses still struggle to
envision a true omnichannel blueprint, tweaking it for better results may seem
overwhelming.
This is where Justin Christianson, the Founder and President of Conversion Fanatics steps in.
In this video he lays out:
- A quick introduction to omnichannel marketing and its significance
- Why “intention is king” in the world of omnichannel
- The one key step you HAVE to take to begin optimizing your omnichannel marketing blueprint
Originally published May 27, 2019 – Updated April 01, 2024
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