Bosch puts the serial number for its dishwashers on the side of the door, not the top. Which means that 50{07c0bb02cae1f0b356e550d14375ff5283a467e66c49238eeeae84ea79201741} of the time, if the device is mounted in a corner, it’s impossible to see the serial number. Most companies use 0 and o and O in their serial numbers, as well as 1 and I. If they used nothing but letters, words in fact, there’d be no confusion. Make a list of 1000 short words, use each word twice and you have a million numbers. FISHY-LASSO, for example. Easy to remember, hard…
Article by Seth Godin’s Blog on marketing, tribes and respect. Read entire story here.
admin