How do you decide which A/B testing tool to add to your tech stack?
What features are you most interested in? How
important is pricing for you? How much of your budget are you willing to carve
for this?
After considering features like the impact of the tool on page speed, flash of original content, integrations, support and more, the deciding factor may just be the price. A tool that has every feature you want but is out of your price range is one you would ultimately have to reconsider. Choosing the right A/B testing tool is extremely important, as it can be a big portion of your overall A/B testing cost.
How much does A/B testing cost?
The testing tool you use largely determines what your costs are. Though there are free options available, they only offer basic functionality. Prices typically range between $119-$1995 per month but can go up depending on how many users you test each month.
Typically, your hunt for the best A/B testing platforms in a great price range will start by visiting the websites of each individual tool. Finding the pricing page and making a note of their prices. But transparent pricing is not common in the optimization industry. Any knowledge of their pricing and plans requires a call or an email to their sales team. Frankly, this process of finding pricing information is long and tedious.
Also, have you seen how many A/B testing tools
there are on the market??
We found 51 A/B testing solutions geared towards websites alone! And we are probably missing some testing tools in this category. We have an amazing A/B testing tool here at Convert, but you aren’t here for a sales pitch. You’re here because you want to find the best A/B testing tool to use that will help you increase your conversion rates and grow your business.
This pricing guide includes:
- Links to each tool’s website
- A brief description of the main
features - Pricing plans (public information
from their websites and some averages based on inside information for tools who
have taken down their pricing page) - The testing tool’s positions in G2
and TrustRadius - Where it falls in the Open Source
or Commercial categories - Price per 100,000 visitors (if we
found it!)
This A/B testing software pricing guide excludes heat mapping tools, or tools to create landing pages.
Armed with this guide, you can create your top own A/B testing tool comparison sheet. Or you can download a handy comparison sheet that compares the features and pricing of popular A/B testing tools including Convert Experiences.
Let’s dive into the cost of A/B testing tools for websites:
A/Bingo
A/Bingo is a Ruby on Rails testing tool that is available as a plugin. It
enables split testing via one line of code. An extra line of code tracks
conversions. One conversion is recorded per visitor and only if the visitor
sees a test. The plugin is easy to install and use.
Pricing: Free
G2
Rating: N/A
TrustRadius
Rating: N/A
Category: Open source
A/B testing cost per 100,000 visitors: Free
AB Tasty
AB Tasty is a fast-growing
provider of AI-powered experimentation, personalization and feature management
solutions that helps businesses drive revenue.
Pricing: AB Tasty’s plan(s) are gated. You need to fill out a custom form to request a demo, and better understand their pricing model
G2
Rating: 4.4
stars out of 5
TrustRadius
Rating: 8.7 stars out of 10
Category: Commercial
ABBA
Abba is a simple A/B testing self-hosted tool that uses a Javascript API.
It supports multivariate testing and enables you to filter test results by date
and browser.
Pricing:
Free
G2
Rating: N/A
TrustRadius
Rating: N/A
Category: Open Source
A/B testing cost per 100,000 visitors: Free
Act-On
Act-On marketing automation
software helps you attract better prospects, nurture leads at scale, close
opportunities faster, and prove ROI with analytics.
Pricing: $900/mo for the Pro plan and $2000/mo for the Enterprise plan with
2,500 contacts each. There is a $5000 onboarding fee. Both plans are billed
annually.
G2
Rating: 4.1
stars out of 5
TrustRadius
Rating: 7.5 stars out of 10
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
Adobe Target
In Adobe Target, you can A/B and multivariate test, use omnichannel personalization which is all powered by AI-powered automation.
Pricing: Available only on request
G2
Rating: 3.8 stars out of 5
TrustRadius
Rating: 8.2 stars out of 10
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
Apptimize
Apptimize is a CRO testing tool that started off for just mobile apps but has
rapidly expanded to websites and mobile web.
Pricing: Starts at $995/mo for 100k monthly active users.
G2
Rating: 4.2
stars out of 5
TrustRadius
Rating: None
Category:
Commercial
A/B testing cost per 100,000 visitors: $995
Bound
Bound is an audience insights and website personalization platform that
enables digital marketers to engage at scale.
Pricing:
Available only on request
G2
Rating: 5 stars out of 5
TrustRadius
Rating: 7.7 stars out of 10
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
ChangeAgain
ChangeAgain is A/B testing and
multivariate testing tool for site optimization teams that use Google
Analytics.
Pricing: Starts at $14/mo for the Startup plan, $49/mo for the Basic plan and
$149/mo for the Professional Plan. The higher you go, the more features you
get. All the plans offer unlimited impressions.
G2
Rating: N/A
TrustRadius
Rating: N/A
Category:
Commercial
A/B testing cost per 100,000 visitors: $14
Clicktale tells the story of your customer’s behavior. The tool transforms
digital interactions into meaningful insights and visualizations, by providing
analytics to create experiences that help customers achieve their goals.
Pricing:
Available only on request
G2
Rating: 3.9
stars out of 5
TrustRadius
Rating: 6.1 stars out of 10
Category:
Commercial
A/B testing cost per 100,000 visitors: N/A
Conductrics
Conductrics is an A/B testing tool that uses machine learning to fuel
optimization.
Pricing: Available only request
G2
Rating: N/A
TrustRadius
Rating: N/A
Category:
Commercial
A/B testing cost per 100,000 visitors: N/A
Remember that awesome tool we mentioned we have? Here it is: Convert offers testing capabilities that support both split URL tests and multivariate testing. It provides everything you need to test your website stress-free for conversion optimization:
- visual editor;
- drag and drop;
- and real time metrics.
And it’s free to try for 15 days!
Pricing: Starts at $559/mo (annual) for the Lite plan with 100k unique tested users each month. This plan is specifically designed for teams that have been working with free tools in the past, but are rubbing up against their restrictions and limits now. Next up is the Optimal plan. Priced at 1099 per month (for monthly) and with a 30{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} discount on the annual (bringing that down to $769 per month, this option is for teams that have tasted some success with optimization but are keen to build it into a better process for more consistent results. Finally the Expert plan is for experimentation teams keen on innovation. All Convert plans are public and transparent. You can review up to date and granular pricing details here.
G2
Rating: 4.7 stars out of 5
TrustRadius
Rating: 9 stars out of 10
Category: Commercial
A/B testing cost per 100,000 visitors: $199
Convertize
Convertize uses its A/B testing tool to empower teams to create better customer
experience and increase engagement.
Pricing: Starts at $49/mo for 20k tested visitors each month and $199/mo for
100k tested visitors. $329/mo for 500k tested visitors each month, $499/mo for
1M tested visitors each month and $829/mo for 2M monthly tested visitors. All
plans are billed annually.
G2
Rating: 4
stars out of 5
TrustRadius
Rating: N/A
Category:
Commercial
A/B testing cost per 100,000 visitors: $199
CrazyEgg
Crazy Egg is an online tool that has A/B testing, heatmap, scroll map and
overlay capabilities.
Pricing:
Starts at $24/mo for 30k monthly pageviews monthly for
the basic plan. They also offer other plans: Standard for $49/mo for 75k
monthly pageviews, Plus for $99/mo for 150k monthly pageviews and Pro for
$249/mo for 500k monthly pageviews. All plans are billed annually.
G2
Rating: 4.1 stars out of 5
TrustRadius Rating: 7.8 stars out of 10
Category:
Commercial
A/B testing cost per 100,000 visitors: $66 (estimated)
Distilled ODN
Distilled ODN is a CRO testing tool that allows you to test changes on your website
to bring in more organic traffic.
Pricing:
Available only on request
G2
Rating: N/A
TrustRadius
Rating: N/A
Category:
Commercial
A/B testing cost per 100,000 visitors: N/A
Dynamic Yield
Dynamic Yield is an online tool that offers A/B testing, personalization and
behavioral messaging in one platform for websites, mobile, apps and emails.
Pricing:
Available only on request
G2
Rating: 4.3 stars out of 5
TrustRadius
Rating: 8.3 stars out of 10
Category:
Commercial
A/B testing cost per 100,000 visitors: N/A
Evolv
Evolv (formerly Sentient Ascend) is an A/B testing platform that uses AI to
run tests faster.
Pricing:
Available only on request
G2
Rating: N/A
TrustRadius
Rating: N/A
Category:
Commercial
A/B testing cost per 100,000 visitors: N/A
Freshmarketer
Freshmarketer is a full marketing
automation platform with the ability to handle A/B testing, personalization and
behavior analytics.
Pricing:
There is a free plan with limited testing capacity.
The Garden plan starts at $49/mo for 1k contacts and goes up to $309/mo for 25k
contacts. The Estate plan starts at $99/mo for 1k contacts and goes up to
$539/mo for 25k contacts.
G2
Rating: 4.5 stars out of 5
TrustRadius Rating: N/A
Category: Commercial
A/B testing cost per 100,000 visitors: From $1236 and above depending on the plan (estimated).
Frosmo
Frosmo is a testing tool powered by AI that helps businesses deliver better
customer experience and increase conversions.
Pricing: Available only on request
G2
Rating: N/A
TrustRadius
Rating: 8 stars out of 10
Category:
Commercial
A/B testing cost per 100,000 visitors: N/A
GetVariant
GetVariant is an application that makes running hundreds of concurrent A/B
experiments easy.
Pricing: Free
G2
Rating: N/A
TrustRadius
Rating: N/A
Category:
Open Source
A/B testing cost per 100,000 visitors: Free
Google Optimize
Google Optimize is a
testing and personalization tool from Google geared towards businesses starting
their optimization journey.
Pricing: Free
G2
Rating: 4.4 stars out of 5
TrustRadius
Rating: 7.6 stars out of 10
Category: Commercial
A/B testing cost per 100,000 visitors: Free
These Google Optimize alternatives may fit the bill if you are frustrated with the feature limitations. Or, if you have the budget for it, you can upgrade to their paid version, Google Optimize 360.
Google Optimize 360
Google Optimize 360
is a premium CRO tool from Google that is targeted at enterprise customers. It
offers many features that are not available on the free tool.
Pricing:
Available only on request from the Google Optimize 360 sales team
G2
Rating: N/A
TrustRadius
Rating: N/A
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
HiConversion
HiConversion is an A/B testing tool geared towards ecommerce businesses.
Pricing:
They offer a free account. You can upgrade to their
annual plans by contacting their support team.
G2
Rating: N/A
TrustRadius
Rating: 9.3 stars out of 10
Category:
Commercial
A/B testing cost per 100,000 visitors: N/A
Intellimize
Intellimize is another CRO tool that uses AI to power A/B tests to personalize
user experience and drive conversions.
Pricing: Available only on request
G2
Rating: 4.9
stars out of 5
TrustRadius
Rating: N/A
Category:
Commercial
A/B testing cost per 100,000 visitors: N/A
Invesp
Invesp offers an all-in-one optimization platform called FigPii that handles A/B testing, heatmaps, video recording and polls.
Pricing:
Starts with a free lifetime plan that offers only 5k
tested visitors per month. Paid plans start at $79.99/mo for 50k tested
visitors each month for the Small package. Medium package costs $199.99/mo for
100k tested visitors each month and the Large plan offers 400k tested visitors
each month at $499.99/mo.
G2 Rating: 4 stars out of 5
TrustRadius
Rating: N/A
Category:
Commercial
A/B testing cost per 100,000 visitors: $199.99
Kameleoon
Kameleoon is an AI driven platform for personalizations and A/B testing.
Pricing:
This tool offers a free account that allows one user
to test on 1 domain with 5k tested visitors. Paid plans offer unlimited domains
and users but have differing numbers of tested visitors starting from €750 ($810).
G2
Rating: N/A
TrustRadius
Rating: 7.7 stars out of 10
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
Maxymizely
Maxymizely is a CRO tool that offers A/B and multivariate testing alongside user
behavior analytics.
Pricing: Starts at $19 with 10k monthly active users for the Starter package.
Basic plan offers 50k monthly active users at $39 while the Standard package
offers 250k monthly active users for $249. The Maximal plan offers 1M monthly
active users for $349.
G2
Rating: N/A
TrustRadius
Rating: N/A
Category: Commercial
A/B testing cost per 100,000 visitors: $69 (estimated)
Mojito
Mojito is Mintmetrics’ testing framework that can build, run and analyze
experiments.
Pricing:
Free
G2
Rating: N/A
TrustRadius
Rating: N/A
Category: Open source
A/B testing cost per 100,000 visitors: Free
Monetate
Monetate is a CRO platform that runs experiments (both A/B and multivariate)
and personalizes the experience for users.
Pricing: Available only on request
G2
Rating: 4.4
stars out of 10
TrustRadius
Rating: 8.7 stars out of 10
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
Nelio A/B Testing
Nelio A/B
testing is a testing tool built
specifically for WordPress websites.
Pricing: Starts at $29/mo for 5k tested pageviews for the Basic plan. The
Professional Plan is $89/mo for 35k tested pageviews while the Enterprise plan
gives 200k tested pageviews at $259/mo. Their annual billing discounts 2
months’ fees.
G2
Rating: N/A
TrustRadius
Rating: N/A
Category: Commercial
A/B testing cost per 100,000 visitors: $129 (estimated)
OmniConvert
OmniConvert is a CRO software that handles A/B testing, surveys, personalizations
and more.
Pricing:
Starts at $324/mo for 100k tested monthly visitors and
$608/mo for 300k tested monthly visitors. The number of visitors you plan to
test determines the cost.
G2
Rating: 4.4
stars out of 5
TrustRadius Rating: 9 stars out of 10
Category:
Commercial
A/B testing cost per 100,000 visitors: $324
OpenText Optimost
OpenText Optimost is
a web optimization tool for A/B/N and multivariate testing.
Pricing:
Available only on request
G2
Rating: N/A
TrustRadius
Rating: 8.1 stars out of 10
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
Optimizely
Optimizely, recently acquired by Epicenter, a content management company, is an experimentation platform that empowers companies to deliver better experiences to customers.
Pricing:
Optimizely only offers
annual contracts. The Web Essential plan is only
available to customers that purchase the full Optimizely stack. A Web Business
plan that covers 10M impressions costs $63.7k. A Web Enterprise plan for 10M
impressions costs $113.1k.
G2
Rating: 4.3
stars out of 5
TrustRadius
Rating: 8.4 stars out of 10
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
Oracle Maxymiser
Oracle Maxymiser is a
tool that optimizes customers’ experience through testing and personalizations.
Pricing: Starts at $2000/mo for the basic plan and $4000/mo for the Standard
plan
G2
Rating: 3.8 stars out of 5
TrustRadius
Rating: 7.3 stars out of 10
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
Personyze
Personyze is a CRO platform for testing any user personalization deployed on
your website. It offers A/B testing, behavioral targeting and more.
Pricing: Starts with a free plan that has only 5k pageviews. Paid plans start
at $149/mo for 50k monthly pageviews, $250/mo for 100k monthly pageviews,
$450/mo for 1M pageviews and $1450/mo for 10M pageviews. Each monthly plan gets
10{1652eb1ffa4184925f6a63a9c04ea6b421acb7a78117241e7d4325cdca8339fa} off when billed annually.
G2
Rating: 4.5
stars out of 5
TrustRadius
Rating: N/A
Category: Commercial
A/B testing cost per 100,000 visitors: $250
Petri
Petri is an experimentation tool created by the website development
platform, Wix. Testing, targeting, segmentation and rolling out changes are
some of its features.
Pricing:
Free
G2
Rating: N/A
TrustRadius Rating: N/A
Category: Open Source
A/B testing cost per 100,000 visitors: Free
PHP A-B
PHP A-B is an open-source A/B testing framework based on PHP.
Pricing: Free
G2
Rating: N/A
TrustRadius
Rating: N/A
Category:
Open Source
A/B testing cost per 100,000 visitors: Free
PlanOut
PlanOut is a free experimentation tool developed by Facebook. It can run A/B
experiments seen by millions of visitors.
Pricing: Free
G2
Rating: N/A
TrustRadius
Rating: N/A
Category: Open Source
A/B testing cost per 100,000 visitors: Free
PROCTOR
Proctor is a free A/B testing software written in Java that was created by the
job listings and employment platform, Indeed.
Pricing:
Free
G2
Rating: N/A
TrustRadius Rating: N/A
Category:
Open Source
A/B testing cost per 100,000 visitors: Free
Qubit
Qubit is a personalization platform geared towards ecommerce websites. It
helps personalize visitors’ experience and increase revenue.
Pricing:
Available only on request
G2
Rating: 4.2
stars out of 5
TrustRadius
Rating: 8.9 stars out of 10
Category:
Commercial
A/B testing cost per 100,000 visitors: N/A
SiteGainer
SiteGainer is a platform that offers A/B and multivariate testing, heatmaps,
surveys, popups and personalizations to improve customer experience.
Pricing:
This is based on the number of tested visitors and
account users. Pricing is only available on request.
G2
Rating: N/A
TrustRadius
Rating: N/A
Category:
Commercial
A/B testing cost per 100,000 visitors: N/A
Sitespect
Sitespect is an A/B testing and optimization software for testing ideas,
gathering insights and personalizing users’ experience.
Pricing: Available only on request
G2
Rating: 4.3
stars out of 5
TrustRadius
Rating: 8 stars out 10
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
SIXPACK
Sixpack is an A/B testing tool written in several languages: Java, Javascript,
PERL, Python, PHP, Ruby, iOS and Go. It was created by the event ticket
platform, Seatgeek.
Pricing:
Free
G2
Rating: N/A
TrustRadius Rating: N/A
Category: Open Source
A/B testing cost per 100,000 visitors: Free
Split Hero
Split hero is an A/B testing tool dedicated to experimentation on WordPress
websites.
Pricing:
Starts at $27/mo for unlimited sites, pageviews and
visitors but only 3 active campaigns, $57/mo for unlimited sites, visitors and
pageviews with 10 active campaigns and $97/mo for unlimited sites, visitors,
pageviews and campaigns.
G2
Rating: N/A
TrustRadius
Rating: N/A
Category: Commercial
A/B testing cost per 100,000 visitors: $27
Splitly
Splitly is an Amazon listing optimization software that sellers can use to
increase conversions.
Pricing: Starts at $47/mo for 3 concurrent tests and 100 keywords, $97/mo for
10 concurrent tests and 500 keywords, $197/mo for 25 concurrent tests and 1000
keywords and $497/mo for 100 concurrent tests and 5000 keywords.
G2
Rating: N/A
TrustRadius
Rating: N/A
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
SplitMetrics
SplitMetrics is a mobile app A/B testing tool that works on both App (iOS) and
Google Play (Android) stores.
Pricing:
Starts at $4999 for 5 monthly experiments with 4
variations per experiment and 3 team members. $14999 for 15 monthly experiments
with 8 variations per experiment and 10 team members.
G2
Rating: N/A
TrustRadius
Rating: N/A
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
Taplytics
Taplytics is a customer engagement platform that handles A/B testing on mobile
(iOS & Android) and websites.
Pricing:
There is a basic plan that is free for up to 25k
monthly active users. This plan is limited by having only 1 project and 2 team
members attached. Plans that have more monthly active users and team members
require calling their sales team.
G2
Rating: 4.3
stars out of 5
TrustRadius
Rating: N/A
Category:
Commercial
A/B testing cost per 100,000 visitors: N/A
Visual Website Optimizer (VWO)
Visual Website Optimizer
(VWO) helps businesses improve their customer
experience and increase sales through behavior analysis, experimentation and
re-engagements.
Pricing:
Starts at $199/mo for 10k tested visitors, $284/mo for
30k tested visitors and $354/mo for 50k tested visitors for the Growth Plan
under their Testing only Package. Insights + Testing Package starts at $368/mo
for 10k tested visitors, $531/mo for 30k tested visitors and $664/mo for 50k
tested visitors for the Growth plan. Testing + Insights + Engage starts at
$467/mo for 10k tested visitors, $714/mo for 30k tested visitors and $916/mo
for 50k tested visitors.
G2
Rating: 4.1 stars out of 5
TrustRadius
Rating: 7.7 stars out of 10
Category: Commercial
A/B testing cost per 100,000 visitors: N/A
Wasabi
Wasabi is an A/B testing framework created by financial software company,
Intuit. It offers experimentation capabilities for mobile and websites.
Pricing: Free
G2
Rating: N/A
TrustRadius Rating: N/A
Category: Open Source
A/B testing cost per 100,000 visitors: Free
WebEngage
WebEngage is a marketing automation tool with A/B testing capabilities over web,
mobile, email and more!
Pricing: Starts at $199/mo for 10k monthly active users for the Solo plan.
$899/mo for 50k monthly active users and $1499/mo for 100k monthly active
users. All plans are billed annually.
G2
Rating: 4.5
stars out of 5
TrustRadius
Rating: N/A
Category:
Commercial
A/B testing cost per 100,000 visitors: $1499
Webtrends Optimize
Webtrends
Optimize is a testing and personalization
platform geared towards enterprise customers.
Pricing: Starts at £2,148 for a license with 75,000 sessions annually.
G2
Rating: 4.8 stars out of 5
TrustRadius
Rating: 7.7 stars out of 10
Category:
Commercial
A/B testing cost per 100,000 visitors: N/A
Zoho PageSense
Zoho
PageSense is an optimization platform where
you can measure website metrics, understand user behavior and provide them with
a personalized experience.
Pricing: Starts at $17/mo for 10k monthly visitors, $29/mo for 20k monthly
visitors and $49/mo for 30k monthly visitors in the Standard Package which is
limited to 3 projects. The Professional Package is limited to 5 projects and
starts at $79/mo for 50k monthly visitors, $119/mo for 100k monthly visitors,
$209/mo for 200k monthly visitors and $299/mo for 300k monthly visitors. The
Enterprise Package allows setting up 25 projects and starts at $419/mo for 500k
monthly visitors and $599/mo for 1M monthly visitors. All prices are billed
annually and cost more if billed monthly.
G2
Rating: 4.1 stars out of 5
TrustRadius
Rating: N/A
Category: Commercial
A/B testing cost per 100,000 visitors: $119
While A/B testing cost is an important factor…
… consider the must-have features you need in an A/B testing tool. Your A/B testing tool comparison should include features like being flicker-free, great support, easy setup among others. These factors in addition to cost should make choosing a testing tool easier.
Speaking of A/B testing tools with the right balance of features and prices, have you tried Convert Experiences yet? It’s free to try out for 15 days, no credit card required!
