Email is an incredibly effective way to nurture prospects and leads, and pave the path for those folks to make a purchase. But so much marketing email goes horribly, horribly wrong. If there’s one thing nearly everybody hates, it’s spam. It wastes our time, it insults our intelligence, and sometimes it can even trick or scam us. But not all spam is created on purpose. Lots of well-meaning businesses are creating ugly, hated spam…
Article by Copyblogger. Read entire story here.
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