Let data
lead the way!
Easier said than done, right?
Just getting “winning” tests is not enough.
The journey starts when you identify the right
conversion roadblocks, the true points of friction that keep your visitors from
becoming customers and advocates.
Only insights derived from quality data can
point in the direction of a profitable hypothesis.
In today’s video best-selling author and the
President of Conversion Fanatics, Justin Christianson talks about:
- Winning more tests on average, and
picking the right obstacles to eliminate - A handy template to power your
hypotheses brainstorming - Iterative testing – how to apply the learning from a hypothesis to come up with the next run of experiments
Originally published April 19, 2019 – Updated November 23, 2023
Mobile reading?
Authors
