How to Use Multivariate Testing to Build the Ultimate Opt-in Form

This guest post is by Adam Connell of Bloggingwizard.com. There’s a testing technique out there that’s not being used to its full potential—or even used at all by most website owners. Today I want to show you how you can use it to create the ultimate high-converting opt-in form. So what is multivariate testing? It’s essentially very similar to split testing. The difference is that it takes into account a…
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