My friend Alan came over to dinner the other night. Unbeknownst to me, he had a few plastic scorpions in his pocket (a reminder of a recent adventure). I saw a plastic scorpion on the bowl of nuts, but I didn’t see it, I just moved it aside and went ahead preparing dinner. A few minutes later, I saw a second plastic scorpion on the counter, but again, I didn’t actually see it, didn’t pause or consider it, I just moved on. It took until the third …
Article by Seth Godin’s Blog on marketing, tribes and respect. Read entire story here.
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