I’m Pretty Sure Your Mobile Marketing Strategy Isn’t Good Enough

It’s a mobile mobile. Get it? Image by James Theophane via Flickr. We’ve all read a metric ton of marketing articles telling us that “A mobile marketing strategy is a must.” If it feels like you’ve been hearing that forever, it’s because people have actually been spewing that advice for nearly a decade. That type of article started cropping up way back in 2008, according to Google Trends: Several years later, you’ve likely (hopefully) got a mobile strategy in place; your landing pages are mobile responsive and …
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