Before you get out your pitchforks, I want to stress that this article does not represent Peep’s views. The easiest lies to believe are the ones we want to be true, and nothing speaks to us more than validation of the work we are doing or what we already believe. Due to this we become naturally defensive when someone challenges that world view. The “truth” is that there is no single state of truth and that all actions, disciplines, and behaviors can and should be evaluated for growth opportunities. It doesn’t matter if we are designers, optimizers, product managers, marketers, executives, or engineers, we all come from …
Article by ConversionXL. Read entire story here.
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