Experimentation News
Marketing in the metaverse: An opportunity for innovation and experimentation
“Now is the right time to adopt a test-and-learn mindset, to be open to experiments in the metaverse, and to move on quickly from failure and capitalize on success.”
What Hypothesis Test Should I Use for My A/B Experiment?
“This article is your quick reference guide to the most common types of hypothesis tests you’ll need to analyse your A/B(/C) experiments. I use these tests regularly as a Data Scientist at Movember.”
Meet Dash-AB — The Statistics Engine of Experimentation at DoorDash
“This post will take a look under the hood of the challenges we had with experimentation and what statistical methods we defined in order to build Dash-AB.”
A/A Testing Establishes Trust in Experimentation Platform
This article shares how Wish gains confidence in their A/B testing platform through various A/A tests.
All you should know about AB testing
In this blog post, Andrii Shchur, Data/Analytics Expert at Seeking Alpha, shares everything he thinks you should know about A/B testing.
MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely
“Kirsten Allegri Williams, CMO at Optimizely shares a few best practices and observations on B2B marketing and the evolving need for better personalization tactics.”
Who’s Hiring?
Executive Director : Experimentation and Insights| JPMorgan Chase & Co. – Seattle, WA
Sr. Director, Experimentation| Peacock – New York, NY
Director of Site Optimization| Foxtrot – Chicago, IL
Web Developer | Heifer International – Remote, USA
Digital Optimization Strategist| Widerfunnel – Vancouver, BC
Experimentation Manager| PlayStation – San Francisco, CA
Senior Software Engineer, Experimentation| Dow Jones – NYC, NY
Conversion Rate Optimization Manager (CRO)| Asana – San Francisco, CA
Conversion Optimization Specialist| Apple – Cupertino, CA
Manager, Digital Conversion Optimization| Apple – Cupertino, CA
Experimentation Manager, Decision Automation| Apple – Austin, TX
Conversion Rate Optimization Manager| Citizens – Remote, USA
Senior Data Scientist, Experimentation| Reddit – Remote, USA
Sr. Product Manager| Microsoft – Bellevue, WA
Sr. Marketing Manager, Experiments, Prime Gaming| Amazon Games – Seattle, WA
Senior Data Scientist, Experimentation| SpotHero – Multiple Locations
CRO Manager, Demand Generation| ServiceTitan – Remote, USA