Some friends moved away, and the cake at the party read, “We’ll miss you.”
Perhaps it would have been more accurate for it to say, “You’ll miss us.”
Because, after all, what’s mostly being missed is the community of friends and neighbors. Even when someone moves away, the community remains.
When a marketer serves a community, they create the conditions where they’d be missed–because the ideas or products or services they bring are important, not simply tolerated.
That’s a worthwhile goal.