Strategies for Online Marketing Innovation in Highly Regulated Industries

{}On a gray and snowy morning marketers from the healthcare, finance and government sectors headed to the Swedish American Institute in downtown Minneapolis for a MIMA event titled Interactive Innovation in Highly Regulated Industries. Moderated by Melissa Berggren of Allina Health, the panel of experts included Marti Nyman, Director of Innovation and Strategy at UnitedHealth Group, Ward Tongen, Principal Digital Marketing Strategist at Medtronic and Kelli Carlson-Jagersma, Collaboration-Strategist VP, Wholesale Social Strategy at Wells Fargo. Gaining approval on marketing strategies, content and tactics within …
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