Part of the Customer Success Summit On-Demand Series What is a Super User? That customer that know your product well, they use it often and they share that drive and passion with other people. With today’s subscription businesses these users are more important than ever for driving your product forward because not only do they bring you more users, they also provide valuable insights and feedback into your product that can help you improve. In her session at the Customer Success Summit, Robbie Baxter, Author of The Membership Economy, walks through how to identify these users, why they are so important to your business and how you can cultivate even more of them. Three defining characteristics of a super user: They know and love…
Article by Totango Blog. Read entire story here.
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