You can taste it. Heinz ketchup has no terroir. It always tastes like everywhere and nowhere and the same. A Dijon mustard from a small producer in France, though, you can taste where it came from. Foodies seek out this distinction in handcrafted chocolate or wine or just about anything where the land and environment are thought to matter. But we can extend the idea to you, to your work, to the thing you’re building. Visit the City Bakery in New York. Every square inch contains the DNA of the whole place. The planking …
Article by Seth Godin’s Blog on marketing, tribes and respect. Read entire story here.
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