I’m excited to announce that my new book is now shipping from Amazon! You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or The Art and Science of Optimized Marketing is now available! It may be the longest book title ever, but hopefully it makes sense when you see the cover design. You can simply call it You Should Test That! You Should Test That!—the book that redefined conversion optimization In this post, I’d like to share some of the background, how this happened and what I hope the book to achieve. If you’d rather …
Article by WiderFunnel Conversion Optimization Blog. Read entire story here.