Sometimes, the thing that’s done to market something makes it worse. And so, the corn at the local supermarket is already husked, because it looks better, sells better but tastes worse. And stereo speakers are designed with extra bass, so they’ll demo better, sell better but sound worse. The market isn’t always ‘right’, if right means that it knows how to get what it wants in the long run. Too often, we are confused, or misled, or part of a herd headed in the wrong direction. It’s almost impossible to bring the mass market to its senses, to insist that you know better. What you can do, though, is find discerning and alert individuals who will take the time to…
Article by Seth Godin’s Blog on marketing, tribes and respect. Read entire story here.
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