What is the secret to getting your content read, shared and acted on? Is your content really useful versus just well-written? Why do some writers get real results from their articles, while other writers work just as hard, or harder, and don’t seem to get noticed? Of course there are many reasons, but a key reason that I see over and over again is what I call the “Hot Potato” effect. Before we get into what that is, let’s talk a little bit about what good content is, and what kind of content you might want to…
Article by Chris Garrett on New Media. Read entire story here.
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