Does your blog come with a little ‘extra’ for your readers in the form of an email newsletter? How does that newsletter work for you — does it bring in more leads, more engagement with your audience, more people clamoring for your product? Or do you simply slave away at a subscription that makes its way from the inbox to the trash bin in 0.02 seconds flat? If your blog has its own newsletter, make sure you maximize its purpose. Otherwise, it’s nothing but online …
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