Amazon.com is a popular reference in the e-commerce industry, and for a good reason. Amazon tests every change on its site and never settles for anything less than high converting design and UX.I love Amazon for driving awareness and curiosity around A/B testing. However, I’m sometimes frustrated when Amazon lures my clients into thinking that everything it does should be implemented on their own website.A few days ago, a client of WiderFunnel’s wanted to increase the size of the cart in their header. Why? Because Amazon does it.It might be a valid hypothesis. If …
Article by WiderFunnel Conversion Optimization Blog. Read entire story here.
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