This is a guest contribution from Ben Shwartz. They say you shouldn’t judge a book by its cover… but does that extend to eBooks? How about webpages? In the current state of our globalized, media-saturated society, it’s difficult—if not outright impossible—to live by this seemingly antiquated adage. Amidst the hustle and bustle of the World Wide Web, appearance often conquers content in terms of user retention, which makes your landing page the golden ticket to your website’s success. “If you had one shot, one opportunity to seize everything you ever wanted, one moment… would you capture it, or just let it slip?”—Eminem on landing page optimization… or a rap battle. …
Article by @ProBlogger. Read entire story here.
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